TR - OTM
Travel Retail is ELC's one of the highest growth channels, which covers the world of duty-free environments including airports, airlines, cruises and downtown locations. As the global leaders in prestige makeup and skincare in Travel Retail, ELC wants to expand into new airports, increasing the number of brands, products and services they offer to travellers and converting more travellers into buyers.
Travel Retail - On the Move (TR-OTM) is a multi-platform retail management system which helps manage and assess the travel retail brick & mortar stores and monitor their sales activities across the world.
Sketch, Invision, Zeplin
6 -7 Months
Native IOS/Android and Web application
THE CHALLENGE
MY ROLE
Estée Lauder Companies ensures the white glove experience they offer for their products and services is always consistent across all the stores. The store set up, the product placement and the customer engagement conventions are tuned and monitor from time to time to ensure the best customer experience. The challenge was to build a platform which helps sales managers assess the store from this perspective, document all the reports and also help out the store in repair and maintenance. They needed a digital transformation of their manual process for better business sustainability.
The project was initially led by my Creative Director Aniket Patni, and I was brought in on the project as a UX designer. When I joined the project the MVP with few major functionalities were already concretised. I worked closely with the ELC's Travel Retail Director - Jayesh Mehta and Sr. Business Analyst/Project Manager - Meghna Deshpande, to further shape the requirements and defining the experience of the functionalities.
My role was to understand and analyse the use cases and requirements from the client, create concepts, demonstrate them and drive the feedback sessions.
VMware Learning Experience
An Enterprise Application which delivers hands-on labs to the Trainers and Students
